Lonzo Ball is unlike anything that we've seen come through the college ranks in recent years. Lonzo is the son of LaVar Ball, who has become a viral sensation and a quasi-celebrity due to the nature of the way the media operates today and his desire to turn the Ball family into an athletic apparel brand. Put another way, the circus surrounding Lonzo isn't just a result of him being the closest thing we've seen to Jason Kidd since he was torching Pac-12 defenses with Cal back in the early-90s.