NBA superstar LeBron James has publicly backed Nike amid the company's new advertsing campaign with Colin Kaepernick, and among the public backlash from critics of the quarterback – including the US president Donald Trump. The Los Angeles Lakers star and vocal advocate for equality, declared his support for Nike, with an apparent reference to the company's new campaign featuring the former San Francisco 49ers' quarterback. "I stand with Nike… every day, all day," he said.