Book publishers primed for a LeBron James playoff run with the Lakers must reimagine their marketing strategy. James' image graces the covers of several NBA-related books that recently came out or are about to this spring, including "Elevated: The Global Rise of the NBA" (Triumph Books, $30, 483...
Morning briefing: Was LeBron James’ move to L.A. just a business decision?
Published April 16, 2019 at 5:50 AM
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