Lonzo turned down five-year endorsement deals that reportedly could have reached as high as $20 million around the time the Lakers drafted him second overall in 2017. I have my doubts Big Baller Brand is worth anywhere close to that two and a half years later, and whatever the number is, it's apparently $1.5 million lower than it should be. The Lakers' failures have little to do with the Ball family's business acumen, but they did hitch the future of the franchise to this wagon.