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  • The NBA's transition from marketing superstars to super teams

The NBA’s transition from marketing superstars to super teams

Los Angeles Times
Published July 6, 2019 at 9:50 AM

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The Boston Celtics beat the Los Angeles Lakers in Game 7 of the 1966 NBA Finals, the same year David Stern began working with the league as outside counsel. In 1984, the year David Stern took over as commissioner, the Celtics again beat the Lakers in seven games to win the championship. There were...

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