Lonzo Ball entered the NBA with a ton of attention – because he was the No. 2 overall pick, because he played for the Lakers and because LaVar Ball hunted publicity. LaVar was the face of Big Baller Brand, but Lonzo was so important to the company's viability. Lonzo could prove its shoes were actually good enough for elite basketball players.
Lonzo Ball says he played in defective shoes to promote Big Baller Brand
Published September 5, 2019 at 8:50 PM
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