But Cincoro, a new tequila dropping into the luxury end of the market this month, has all the makings of a very good celebrity liquor. For starters, its celebrities backers are NBA heavyweights, including the president and controlling owner of the Los Angeles Lakers, Jeanie Buss; the co-owner of the Milwaukee Bucks, Wes Edens; and the lead owners of the Boston Celtics, Emilia Fazzalari and Wyc Grousbeck. Rounding out the group is Michael Jordan.