The extent to which the NBA relies on LeBron James to power its national TV ratings is impossible to overstate, and if history is any guide, the Los Angeles Lakers' elimination from the postseason is almost certain to derail the early gains made by the league's network partners. But as much as James' exit is […]
LeBron’s Ouster Darkens NBA Ratings Picture; Nets Are TV’s Best Bet
Published June 7, 2021 at 9:50 AM
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