Come Christmas Day, the venue now known as Staples Center will be renamed Crypto.com Arena after the cryptocurrency and payment platform bought the naming rights to the longtime home of the Los Angeles Lakers, Kings, Sparks and (for now) Clippers for more than $700 million. Industry insiders have long assumed sports betting would be the […]
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Crypto, Blockchain Provide Sport Sponsorship’s Greatest Growth Opportunity, Not Sports Betting
Published November 30, 2021 at 3:50 AM
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